Asda turns its back on Black Friday sales this year

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FRENZY: Hundreds of shoppers bagged big savings in Asda stores across the UK last year

Asda has said it is pulling back on Black Friday deals in favour of spreading savings across the holiday period, to avoid what it calls “shopper fatigue”.

Andy Clarke, CEO of Asda, said Asda customers shouldn’t be “held hostage” to a day or two of sales.

“The decision to step away from Black Friday is not about the event itself. Over the last two years we’ve developed an organised, well-executed plan, but this year customers have told us loud and clear that they don’t want to be held hostage to a day or two of sales,” he said.

Asda said that instead of investing in one-off sales, it will invest £26m in savings across the seasonal shopping period.

Black Friday marks the beginning of the Christmas shopping season in the US, and in recent years, it has found its way to the UK.

Last year, police were called in to supermarkets as scuffles broke out among shoppers vying to get the best deal.

Asda’s owner, Walmart, is a big player in the Black Friday sales in the US and it helped to introduce the event to the UK in 2013.


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