Dangote lauds NAFDAC, SON over food regulation

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Aliko Dangote

Aliko Dangote

Dangote Pasta has lauded the regulatory efforts of the National Agency for Food and Drugs Administration and Control (NAFDAC) and the Standards Organization of Nigeria (SON) in sanitizing the food industry.

The Managing Director,  Dangote Pasta, Oladeide Brown while speaking on the repackaging of the Spaghetti and Macaroni, explained that the regulatory bodies have been able to check the unwholesome dumping of various foods into the Nigerian market through effective monitoring.

Brown said the Dangote Pasta has taken the lead by enriching its products in creating new variants in line with researches by the organization on the expectations of the consumers and that he was happy the new variants were being accepted in the market.

According to him, the new variants had gone through laboratory examination of NAFDAC and have been found suitable for consumption hence the need for the new advertising campaign which the company has launched to drive the new products.

He also disclosed that plans were on for the commencement of the export of its products to some neighbouring West African countries and South Africa, having satisfied the domestic market as a leading producer.

“Given the production capacity of the Dangote Pasta plant which exceeds consumption demands in the country, the company was exploring ways of exporting the pasta to South Africa and other neighbouring West African countries because we discovered that there are market potentials for the products in some of these countries.”

Brown further disclosed that the company has taken necessary care to ensure the products are appropriately affordable for consumers despite the added nutrients.

“We are making Dangote Pasta is a complete meal away from being a snack, that is why we are adding the nutrients, we are fortifying it with 10 different vitamins and this we have communicated well to the consumers through the macaroni and spaghetti packs,” he stated.

Brown also stated that the national demand stood at 18 million tons per annum and that Dangote Pasta would churn out about 10 million tons this year leaving competitors to do the rest.

Author: Business

In : Business

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