Lagos Trade Fair: Dangote Group Crashes Price Of Products

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As part of strategies to expand market share and reach more customers, companies under the Dangote Group at the ongoing 2012 Lagos International Trade Fair, holding at Tafawa Balewa Square (TBS), Onikan, Lagos, are giving their products to consumers at pocket friendly prices.

Companies from the group that are exhibiting at the fair include Dangote Sugar Refinery, Dangote Flour Mill, Dangote Agrosacks, National Salt Company of Nigeria (NASCON), Dangote Pasta, Dangote Cement, Dangote Noodles and Dansa Foods Limited.

Some of the products on displayed at the fair include Danvita, Alkama (wheat meal), confectionary flour, noodles, sugar, salt, tomato paste, various ranges of fruit juice products and bottled water from Dansa Foods. Dangote Sugar is also offering customers its 500 grammes granulated sugar at the fair.

According to Mr. Anthony Chiejina, Head, Corporate Communications of Dangote Group, visitors to the group pavilion at both fairs will have the opportunity of buying products of these companies at reduced prices.

A unique offering from the Group in this year’s Lagos Trade Fair is the Dangote Combo pack. The pack contains products from the stable of different companies within the Group and is offered to participants at the fair at a much reduced price.

The economy pack which contains household products like Dangote Noodles, spaghetti, macaroni, sugar packets, and Dansa Fruit juice products range is combined in a pack at a giveaway price.

The combo pack offers participants at the fair an opportunity to purchase all consumable products range in Dangote Group in a single buy.

There are also free samples of the products for visitors.  Dangote Noodles is also offering free samples of several varieties of its noodles to visitors to the kitchen/restaurant which is attached to the Dangote Stand to wet their appetite.

In addition,  Dangote Flour is also holding a free sampling of its popular Alkama  wheat meal and other wheat-based meals while Dangote Pasta is ready to  thrill participants at the fair to pasta meals prepared in several  ways.

Dangote Group is of the view that the trade fair is coming at an appropriate time that gives dealers the opportunity to stock their shops for the fast approaching Christmas season while end-consumers can also buy and stock for the season.

Subsidiaries like Dansa and Dangote Noodles will be hosting students on specific days. The student-visitors to the stand will get special gifts like pens, pencils, erasers and notebooks.

The management of the Dangote Noodles said the company would be  giving its customers a good treat at the fair, adding it has added to  the richness of the product and has embarked on an expansion of its  distribution network to make the products more readily accessible to  consumers.

In : Lagos

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